Trump Media & Technology Group (TMTG), the parent company of Truth Social and listed as DJT on NASDAQ, has expanded its Bitcoin treasury by purchasing 451 BTC for $40.3 million. This latest acquisition brings the company's total holdings to 11,542 BTC, with an estimated market value exceeding $1 billion at current prices.
Details of the Purchase
The transaction, announced on December 22, 2025, was executed at an average price of approximately $89,400 per Bitcoin. TMTG continues its strategy of holding Bitcoin as a core asset, following similar moves by companies like MicroStrategy. The purchase was funded through existing cash reserves and is part of a broader plan to diversify and hedge against inflation.
Strategic Implications
This move positions TMTG as one of the largest corporate Bitcoin holders. The acquisition comes amid growing institutional interest in crypto, with Bitcoin trading near $90,000. Analysts see it as a bullish signal for the market, potentially encouraging other public companies to follow suit.
Why Companies Choose Bitcoin as a Treasury Asset
Despite Bitcoin's volatility, companies invest in it for long-term value preservation. Seen as "digital gold" with a fixed supply of 21 million coins, it hedges against inflation and diversifies treasuries beyond traditional assets, especially amid rising global debt and uncertainty. Proponents argue that its historical returns and adoption outweigh short-term risks for multi-year strategies.
Market Reaction
The announcement has generated significant buzz on social media and in crypto communities, with shares of DJT rising on the news. However, critics note the volatility risk, as Bitcoin remains a highly speculative asset.
TMTG's Bitcoin Journey
TMTG began accumulating Bitcoin in early 2025, shortly after President Trump's reelection and his support for cryptocurrencies. Starting with smaller purchases, the company scaled up as prices stabilized and regulations improved. This latest buy continues the strategy, positioning TMTG as a crypto-forward public company.
Outlook Ahead
TMTG has indicated plans for further Bitcoin accumulation, tying into President Trump's pro-crypto stance. This could accelerate corporate adoption in 2026, though regulatory and market risks persist.